Getting the Word Out

We're looking forward to the time when z/Vos hits the market, so that we can tell the world in full about what it is and what it does. We will be shouting it from the rooftops, to be sure... But what's going to be the most effective way to do this?

Well, we've started by excluding two methods right off the bat: 1.) Promotional bottles of hot sauce, and 2.) promotional bricks.

Let's take a closer look at why...

1.)  Hot Sauce -- We tried this approach several years ago, having mailed thousands of  bottles of 'Mantissa' brand hot sauce, along with a bulletin on our latest innovation at the time. This campaign came to an end, however, when we got a call from an exec at Bank of New York: his very expensive suit had apparently been ruined by a bottle of sauce which had broken in transit. So, as you might've guessed, all further plans for the tabasco campaign were scrapped... 

2.)  Bricks -- Again, a few years back we had promotional bricks made which read, "Mantissa Rock Solid Software." Of course the supplier of the bricks would only fulfill our request if we ordered in bulk. So yes - that meant ordering (and subsequently shipping) about 1000 customized promotional bricks, most of which have probably since been scattered amongst garden patios and decorative walkways across the world. Do you know how much it costs to ship thousands of promotional bricks? We do. Needless to say, all further promotional brick plans were scrapped, along with any notion of a 'promotional bird-bath' campaign to follow...

 

 

So...Anybody got any ideas?

/&